2310 Memo: Online Identity
Memorandum
To: Emily R. Craw
From: Lisa Janssen
Date: Nov. 24, 2009
Re: Your Online Identity
All of the information presented in this memo was found through a myriad of searches conducted online. Although you have a Facebook profile as well as a MySpace profile, I am not on your friends list and cannot see any information posted there. I used three search engines to gather information about you: Google.com, Bing.com and Yahoo.com.
You were born in 1986, between August 23 and Sept. 23, which means as of this memo, you are 23 years old. You are a full-time student at Utah State University studying Journalism and Communication with an emphasis in public relations. Your parents are Scott and Vickie Craw and they currently live in Providence, Utah. Your mother’s maiden name is Elder.
You are a self-proclaimed, “Disney freak”, and the princesses are your favorite characters. You are a fan of the late-night TV host Conan O’Brien and you watch the FOX cartoon the Simpsons often, so much so that you can quote lines from the show on a daily basis. Your other favorite TV shows are the Office and Lost. Jim Halpert, the character played by John Krasinski is your favorite character on the Office. Other interests include the American Idol runner-up Clay Aiken, the British actor Orlando Bloom and Prince William.
You also enjoy all things Harry Potter, the fictional wizard world created by J.K. Rowling. You are a member of the Facebook group, “Potterheads- Harry Potter Fan Club”. The group created a fictional school roster of current group members. On Sept. 1, 2009, you were sorted into the Hufflepuff house.
You are a member of the Church of Jesus Christ of Latter Day Saints and served a mission. In the April 2004 issue of the New Era magazine, you wrote an article entitled, “Jordan’s Advice.” The article was a reflection of your personal feelings after the terrorist attacks on Sept. 11 in New York City and Washington D.C. At the time, you were a member of the Greenfield Ward, Logan Utah Cache Stake.
In August 2009, you placed an advertisement for beginning to intermediate piano lessons on the Salt Lake Tribune and Deseret News online classifieds. You have played the piano for 18 years and have been giving lessons on and off for the past 5 years.
FINAL Press Release 4: Agriculture in the Classroom
FOR IMMEDIATE RELEASE
Oct. 27, 2009
Utah Farm Bureau Federation
9865 S. State St.
Sandy, UT 84070
BRIDGING THE GAP BETWEEN KIDS AND AGRICULTURE
Agriculture in the Classroom Reaching out to Students and Teachers across Utah
SANDY, Utah – Utah is taking strides to teach children about agriculture by taking part in Agriculture in the Classroom (AITC), a nationwide program supported locally by Utah State University Cooperative Extension, the Utah Farm Bureau Federation and several other agriculture commodity groups.
As the population of family farms started to decrease, agricultural education in schools shrank along with them. AITC was established to help fill the void in education and give teachers the resources to teach proper information about agriculture. When children openly admit to believing chocolate milk comes from brown cows, there needs to be some intervention.
Debra Spielmaker is the AITC project director of Utah and works countless hours out of Utah State University’s Cooperative Extension, organizing ways to teach students and teachers the benefits of agriculture. Although the amount of production in Utah is small compared to other states, agriculture is still a significant contributor to the state’s economy, especially in rural communities.
“Even though Utah is a small agriculture state, residents need to understand how things work in the agriculture world,” Spielmaker said. “It’s not just about us, it’s about the world and how we share our resources.”
With the help of Spielmaker and the AITC program, teachers along the Wasatch Front have received hands on experience and are realizing the importance of agriculture in their areas. JoAnn Hobbs, an elementary school teacher in Ogden, expressed concern about urban development wiping out areas of long-time agriculture in her county. Hobbs said residents in the area do not seem to realize the importance of those farms and ranches.
“The best way to get people to understand the importance of agriculture is to teach it to their children,” Hobbs said. “We’re trying to spark the students’ interest about a world outside of their classroom.”
Not only do teachers realize the frightening gap between agriculture and the community, farmers and ranchers realize it as well. Karen Shepherd runs a poultry operation with her family out of Spanish Fork, Utah and said the issue should be addressed sooner rather than later.
“Many of the children in school these days are so far removed from agriculture, they don’t understand what goes into making the food they eat and the fiber that goes into their clothing,” Shepherd said. “Sometimes parents don’t even understand, and that is troubling.”
The AITC program in Utah receives strong support from several in-state organizations, including the Utah Farm Bureau. Aurline Boyack is the Director of Member Services and Women’s Committee Coordinator at the Utah Farm Bureau Federation. Boyack and the organization’s Women’s Committee are heavily involved with the AITC program.
“We want to encourage a healthy interaction between the different communities, agriculture and non-agriculture, so that we can benefit from one another,” Boyack said.
Teaching children about the benefits of agriculture can start at any level. If you’re passionate about agriculture an interested in getting involved, contact the AITC program or your local County Farm Bureau office and tell them you’d like to be a part of educating Utah about agriculture.
The Agriculture in the Classroom (AITC) program was established in 1981 when the United States Department of Agriculture realized an increasing gap between children and agricultural education. Utah’s AITC program is run out of Utah State University’s Cooperative Extension with support from several agricultural organizations including the Utah Farm Bureau Federation. For more information about the AITC Program, check out its Web site at http://agclassroom.org/ut
Media Contact:
Lisa Janssen
lisa.janssen@aggiemail.usu.edu
-END-
FINAL Media Pitch: CVAIA
Subject: Financial Independence: Loving Life and Making Money
BetterInvesting Magazine
P.O. Box 220
Royal Oak, MI 48068
Dear Brenda Gayle,
Your readers can learn the essentials of achieving financial independence and better investing with the help of Cache Valley Area Investors Association (CVAIA).
It’s no surprise that money and happiness seem to go hand in hand with one another. Preston Parker, the founder and president of CVAIA, understands the importance of being happy and enjoying your life, including your career. Parker shares his philosophies with members of CVAIA through biweekly meetings in Logan, Utah, and includes the essentials for building a strong financial foundation to reach financial independence.
Your readers can benefit from making sound investments and achieving financial independence, as taught by CVAIA. Parker believes that education is a necessary tool in order to achieve financial independence and he aims to teach these principles to all members of CVAIA. The core beliefs of BetterInvesting mirror those of CVAIA, and what better way to educate your readers than by including the principles of CVAIA.
CVAIA teaches individuals how to achieve financial independence. Members embrace philosophies and ideologies that help them build a strong financial foundation on their way to attaining financial independence. CVAIA began in August of 2007 and now has members from many geographical locations and from all walks of life. Members of CVAIA come together with the same belief: that education mitigates the risk of investing.
I would be more than happy to arrange an interview with you and Parker and give you more information regarding CVAIA. I look forward to hearing from you at your earliest convenience.
Sincerely,
Lisa Janssen
Director of Public Relations
lisa.janssen@aggiemail.usu.edu
-END-
DRAFT Press Release 4: Agriculture in the Classroom
DRAFT RELEASE
Oct. 11, 2009
Utah Farm Bureau Federation
9865 S State St.
Sandy, UT 84070
BRIDGING THE GAP BETWEEN KIDS AND AGRICULTURE
Agriculture in the Classroom Reaching out to Teachers across Utah
SANDY, Utah – Utah is taking strides to teach children about agriculture by taking part in Agriculture in the Classroom (AITC), a nationwide program supported locally by Utah State University Cooperative Extension and the Utah Farm Bureau Federation.
As the population of family farms started to decrease, agricultural education in schools shrank along with them. AITC was established to help fill the void in education and give teachers the resources to teach proper information about agriculture. When children openly admit to believing chocolate milk comes from brown cows, there needs to be some intervention.
Debra Spielmaker is the AITC project director of Utah and works countless hours out of Utah State University’s Cooperative Extension, organizing ways to teach students and teachers the benefits of agriculture.
“Even though Utah is a small agriculture state, residents need to understand how things work in the agriculture world,” Spielmaker said. “It’s not just about us, it’s about the world and how we share our resources.”
With the help of Speilmaker and the AITC program, teachers along the Wasatch Front have received hands on experience and are realizing the importance of agriculture in their areas. One elementary school teacher expressed concern about urban development wiping out areas of long-time agriculture in her county. She said residents in the area do not seem to realize the importance of those farms and ranches.
“The best way to get people to understand the importance of agriculture is to teach it to their children,” the teacher said. “We’re trying to spark the students’ interest about a world outside of their classroom.”
Not only do teachers realize the frightening gap between agriculture and the community, farmers and ranchers realize it as well. Karen Shepherd runs a poultry operation with her family out of Spanish Fork, Utah and said the issue should be addressed sooner rather than later.
“Many of the children in school these days are so far removed from agriculture, they don’t understand what goes into making the food they eat and the fiber that goes into their clothing,” Shepherd said. “Sometimes parents don’t even understand, and that is troubling.”
The AITC program in Utah receives strong support from several in-state organizations, including the Utah Farm Bureau. Aurline Boyack is the Director of Member Services and Women’s Program Coordinator at the Utah Farm Bureau. Boyack and the organization’s Women’s Committee are heavily involved with the AITC program.
“We want to encourage a healthy interaction between the different communities, agriculture and non-agriculture, so that we can benefit from one another,” said Boyack.
Teaching children about the benefits of agriculture can start at any level. If you’re passionate about agriculture an interested in getting involved, contact your County Farm Bureau office and tell them you’d like to help.
The Agriculture in the Classroom (AITC) program was established in 1981 when the United States Department of Agriculture realized an increasing gap between children and agricultural education. Utah’s AITC program is run out of Utah State University’s Cooperative Extension with support from several agricultural organizations including the Utah Farm Bureau Federation. For more information about the AITC Program, check out their website at http://agclassroom.org/ut
Media Contact:
Lisa Janssen
lisa.janssen@aggiemail.usu.edu
-END-
DRAFT Media Pitch: Cache Valley Area Investors Association
Subject: Financial Independence: Loving Life and Making Money
BetterInvesting Magazine
P.O. Box 220
Royal Oak, MI 48068
Dear Brenda Gayle,
Your readers can learn the essentials of achieving financial independence and better investing with the help of Cache Valley Area Investors Association (CVAIA).
It’s no surprise that money and happiness seem to go hand in hand with one another. Preston Parker, the founder and president of CVAIA, understands the importance of being happy and enjoying your life, including your career. Parker shares his philosophies with members of CVAIA through biweekly meetings in Logan, Utah, and includes the essentials for building a strong financial foundation to reach financial independence.
Your readership is interested in making sound investments and achieving financial independence. Parker believes that education is a necessary tool in order to achieve financial independence and he aims to teach these principles to all members of CVAIA. The core beliefs of BetterInvesting mirror those of CVAIA and what better way to educate your readers than by including the principles of CVAIA.
CVAIA teaches individuals how to achieve financial independence. Members embrace philosophies and ideologies that help them build a strong financial foundation on their way to attaining financial independence. CVAIA began in August of 2007 and now has members from many geographical locations and from all walks of life. Members of CVAIA come together with the same belief: that education mitigates the risk of investing.
I would be more than happy to arrange an interview with you and Parker and give you more information regarding CVAIA. I look forward to hearing from you at your earliest convenience.
Sincerely,
Lisa Janssen
Director of Public Relations
lisa.janssen@aggiemail.usu.edu
FINAL Press Release 3: Cause Promotion
FOR IMMEDIATE RELEASE:
Sept. 30, 2009
Cache Valley Area Investors Association (CVAIA)
Preston Parker, President
Cache County Chamber of Commerce
160 N. Main St.
Logan, UT 84321
HOW TO MAKE MONEY AND STILL DO WHAT YOU LOVE
Local Association Aims to Help Members become Financially Independent
LOGAN, Utah – Learn to build a strong financial foundation and make yourself happier as a result, with the help of Cache Valley Area Investors Association (CVAIA).
It is no surprise that money and happiness tend to follow each other. CVAIA was created to help its members enjoy their lives, and one way of achieving this happiness is by becoming financially independent.
“I want people to be happier with their lives,” said Preston Parker, president and founder of CVAIA. “Doing a career you hate isn’t worth it. Once you’re financially independent, you can do what you love.”
CVAIA teaches members the many benefits of passive income as a way to achieve financial independence. Parker defines passive income as earnings that require very little effort to maintain and that come from smart investments of an individual’s time, assets and experience. With every investment there are risks associated; therefore, one of CVAIA’s goals is to help individuals make their investments with as much information as possible.
“Education is the best way to mitigate risk,” Parker said. “CVAIA is a formal way of educating others about smart financing.”
CVAIA aims to help members build a strong financial foundation that can support them through the steps necessary to reach financial independence. The association embraces the Law of Attraction, Law of Abundance, and Law of Exchange. Each of the philosophies help members learn positive ways to engage themselves when seeking investments or working in a business atmosphere.
If you’re looking to join a cause to better your financial situation, come and take a look at CVAIA. Meetings are held at the Cache County Chamber of Commerce every-other Thursday promptly at 7 p.m. and are free to attend. In the month of October, CVAIA will be welcoming Shawn Cottle, Mark Lunt, and Justin Hamilton to speak about their financial successes. For more information about CVAIA, check out their Facebook Fan Page or their website at http://www.cvaia.com.
Cache Valley Area Investors Association (CVAIA) teaches people how to achieve financial independence through passive income. Members embrace philosophies and ideologies that help them build a strong financial foundation on their way to attaining financial independence. CVAIA began in August of 2007 and now has members from many geographical locations and from all walks of life. Members of CVAIA come together with the same belief: that education mitigates the risk of investing.
Media Contact:
Lisa Janssen
lisa.janssen@aggiemail.usu.edu
-END-
DRAFT Press Release 3: Cause Promotion
FOR IMMEDIATE RELEASE:
Sept. 24, 2009
160 N Main Street
Cache County Chamber of Commerce
Logan, UT 84321
INVESTING CLUB TO ADVISE CITIZENS
Cache Valley Area Investors Association Teaching Logan about Financial Independence
LOGAN, Utah – For citizens seeking help with their money troubles, Cache Valley Area Investors Association (CVAIA) is available and willing to help.
CVAIA has been helping Cache Valley residents for the past two years learn more about loving what they do. Preston Parker is president of the organization and has been with the group since conception. He said that people can achieve happiness with their current career by lowering expenses and increasing passive income.
“I want people to be happier with their jobs,” Parker said. “Doing a career you hate isn’t worth your time.”
Parker defines passive income as income you acquire that doesn’t require any current thought. This can be achieved through investing your assets, time and experience. Parker recommends investing in things that can give you passive income.
Meetings are free to attend and seek to educate citizens about the possibilities of increasing their amount of passive income. Parker believes that education is the primary foundation for anyone looking to start new ventures.
“Education mitigates risk,” Parker said. “CVAIA is basically a formal way of educating others about financing.”
Meetings are held every other Thursday at 7:00 p.m. at the Cache County Chamber of Commerce and are free to the public. Guest speakers are brought in to discuss different ways of achieving financial independence. For more information, check out CVAIA’s Facebook page or the website at http://www.cvaia.com.
Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthey Barber, The Millionaire Next Door, Atlas Shrugged, the Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and walks of life. The members come together with the same belief: that education mitigates the risks of investing.
Media Contact:
Lisa Janssen
lisa.janssen@aggiemail.usu.edu
FINAL Press Release 2: Image Management
For Immediate Release
Sept. 22, 2009
James E. Muellenbach III, CEO
Burger Planet
123 Lakerway
Gary, IN 87265
219-555-6789
Burger Planet Defines Quick-Service Health Food with Jayne Petersen
Popular Fitness Instructor Joins the Burger Planet Team
GARY, Ind. – Burger Planet, leader in the Quick-Service Restaurant Industry, and Jayne Petersen are teaming up to help calorie-counting customers get healthy food fast.
It’s no surprise that women are worried about the size of their waistlines and in order to keep up with their customers, Burger Planet has brought on Jayne Petersen to give customers more options when they’re trying manage their calories. Petersen is credited with the well-televised weight loss success of talk show hostess Opal Whitcomb, and is excited about bringing new choices for Burger Planet’s customers.
“Burger Planet has been a leader in the Quick-Service Restaurant industry in offering healthy menu choices,” Petersen said. “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson.”
Over the past year, Burger Planet has added more options to the menu than just the traditional burgers and fries. Customers have options like a 150 calorie chicken breast sandwich and a variety of 150 calorie gourmet salads. Those looking to hold off on the Hemisphere French fries can substitute a variety of fresh fruit packages at 150 calories each for no extra cost. Burger Planet will be keeping everything from its original menu, including the popular Saturn and Venus burgers, and now customer’s can order their favorite items “bun-less”, to curb their carbohydrates.
In addition to helping add new menu options, Petersen will be making appearances with the Burger Planet Mascot, Corny the Clown. Petersen and Corny will be touring the country and visiting different Burger Planet locations to promote a healthy and active lifestyle.
“Jayne Petersen and Burger Planet share a commitment toward health,” said CEO James E. Muellenback III, who is looking forward to the future business relationship with the fitness instructor. “For more than seven decades, the company has succeeded because it put customers first. We listen to our customers and our customers desire healthy choices, of which we offer many.”
Founded in 1934, Burger Planet is the leader in the Quick-Service Restaurant Industry. With over 8,921 franchises, including one in every state and 17 countries worldwide, Burger Planet has served over 52 billion customers. With its headquarters in Gary, Ind., Burger Planet employs nearly 50,000 people.
Media Contact:
Lisa Janssen
bpPR@burgerplanet.net
DRAFT Press Release 2: Image Management
For Immediate Release
Sept. 22, 2009
James E. Muellenbach III, CEO
Burger Planet
123 Lakerway
Gary, IN 87265
219-555-6789
Burger Planet Shaping Up with Jayne Petersen
Popular Fitness Instructor Joins the Burger Planet Team
GARY, Ind. – The Quick-Service Restaurant Burger Planet is launching additional menu options with the help of popular fitness instructor Jayne Petersen.
It’s no surprise that women are worried about the size of their waistlines and in order to keep up with their customers, Burger Planet has brought on Jayne Petersen to give customers more options when they’re trying manage their calories. Petersen is credited with the well-televised weight loss success of talk show hostess Opal Whitcomb, and is excited about bringing new choices for Burger Planet’s customers.
“Burger Planet has been a leader in the Quick-Service Restaurant industry in offering healthy menu choices,” Petersen said. “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson.”
Over the past year, Burger Planet has added more options to the menu than just the traditional burgers and fries. Customers have options like a 150 calorie chicken breast sandwich and a variety of 150 calorie gourmet salads, and those looking to hold off on the Hemisphere French fries can substitute a variety of fresh fruit packages at 150 calories each for no extra cost. Burger Planet will be keeping everything from its original menu, including the popular Saturn and Venus burgers, and now customer’s can order their favorite items “bun-less”, to curb their carbs.
In addition to helping add the new menu options, Petersen will be making appearances with the Burger Planet Mascot, Corny the Clown. Petersen and Corny will be touring the country and visiting different Burger Planet locations to promote a healthy and active lifestyle.
“Jayne Petersen and Burger Planet share a commitment toward health,” said CEO James E. Muellenback III, who is looking forward to the future business relationship with the fitness instructor. “For more than seven decades, the company has succeeded because it put customers first. We listen to our customers and our customers desire healthy choices, of which we offer many.”
Founded in 1934, Burger Planet is the leader in the Quick-Service Restaurant Industry. With over 8,921 franchises, including one in every state and 17 countries worldwide, Burger Planet has served over 52 billion customers. With its headquarters in Gary, Ind., Burger Planet employs nearly 50,000 people.
Media Contact:
Lisa Janssen
bpPR@burgerplanet.net
-END-
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